Today on The Motherhood Anthology Podcast, we are bringing you the first part in a two part series titled “Understanding the Value of Products & IPS.” In this episode, Kim is joined by Allison and Chris Scott, co-founder of Swift Galleries. In Part 1, they are doing a deep dive into the true art of photography and the value of the services we provide, and how understanding those two things can lead to in-person sales experiences that actually don’t feel salesy at all.
As photography business owners it is important to understand the true value of what we produce. Our art is so valuable. But even more importantly, we need to be able to share and explain that value to our customers. When we truly believe in our products, services, and the art we produce, the idea of selling tangible products like prints, wall art, and albums just becomes a natural extension of the businesses we manage and operate.
Chris is actually offering education inside of our TMA membership this month. While the doors to that membership are currently closed. You can hop on the waitlist, and then head over The Motherhood Anthology’s Website and click on “Courses.” There you will fins all kinds of free education waiting for you to implement in your photography business today.
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We can’t wait to see you there!
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