october 13-16, 2026
Booked all year. Not just in the fall.
You've done this long enough to know how the year goes. Fall fills up. Then the calendar goes quiet, and the scramble starts again in January.
This year, plan for it. Four live sessions, one hour a day, to set a price that lets you take fewer sessions, build content that keeps inquiries coming after minis wrap, and give clients an experience they tell their friends about.
October 13-16 · One Hour a Day, Live
Coaching Week
A live coaching week for established family, newborn, and maternity photographers who want steady bookings all year, at prices that mean fewer sessions, without marketing eating up every spare hour.
Over 140 photographers joined our last Coaching Week in January.
A Live Coaching Week · Only $15
What We Keep Hearing
What We Keep Hearing
From photographers a few years in
01
You do well in the fall. The rest of the year, bookings come and go, and you never quite know which month will be slow.
02
You've raised your prices a little at a time, and every raise makes you nervous about losing the clients who've been with you for years.
03
Marketing happens at the last minute, squeezed in between editing, admin, and everything at home.
04
You're working more hours than ever, and the income isn't keeping up.
This week is about getting the whole year to pay you, so the slow months stop feeling like a surprise.
The team behind The Motherhood Anthology. In your corner.
Booked, Not Busy is a week of live coaching with photographers who run the kind of business you're building. Each of us has a photography business of her own, and some of us are shooting client sessions this very week. We've had the quiet Januarys and the overbooked Octobers too. Each day, you'll make one real decision for your business and write it down before we hang up.
One 1-hour session per day, live, with open Q&A at the end. Your ticket is your seat in the live room.
Melissa Arlena
Melissa Arlena Photography Picture Perfect Rankings
COO, The Motherhood Anthology
Katie Lamb
Katie Lamb Photography
Director of Education, The Motherhood Anthology
Ali Payne
Ali Payne Photography
Community Manager, The Motherhood Anthology
Kim Box
Kim Box Photography
Indie Print Co & Indie Film Lab
Founder, The Motherhood Anthology
04
Day 4 · The Moment They'll Repeat
Ali
The decision: the one moment in your client experience you'll be known for.
Referrals slow down when bookings do, because fewer clients are out there sharing their sessions. Word of mouth starts with one moment worth talking about. You'll leave with one touchpoint upgraded and written down as a step you'll run for every client from here on.
03
Day 3 · One Post, A Week of Content
Melissa
The decision: what you'll say all season, and the one question it starts from.
Melissa helps you turn one question your ideal client is already typing into Google into a blog post, then into a week of marketing while you watch. You'll leave with something for Pinterest, something for your email newsletter, something for social media, and more, a whole week of content in hand.
02
Day 2 · Your Actual Number
Katie
The decision: what one session has to bring in.
Katie walks you through your real cost of doing business and the backwards math behind it. It usually shows you need fewer sessions than you think. You'll leave with one price you can quote without apologizing, even to a long-time client.
01
Day 1 · What Counts as a Win
Ali, Melissa & Katie
The decision: what a good year looks like for you.
A good year starts with deciding what good means for you: the income, the time at home, the kind of sessions you want more of. You'll leave with three success markers that are yours, and one thing on your plate you're now allowed to say no to.
The Four Decisions
OCTOBER 13 TO 16
Booked is the goal. Busy is what happens when you chase it without deciding anything first.
by friday
A plan in your handwriting.
Three success markers that are yours. A session price you can quote without apologizing. A week of content in hand. One client moment worth repeating, written down as a step you'll run every time.
That's what The Booked, Not Busy Playbook builds, one page per day, filled in live before we hang up each session.
That's the whole plan.
The Live Schedule
One hour a day. Done by noon Central.
Save My Seat $15
Every session runs about an hour, live on Zoom, and ends with open Q&A. If you're shooting client sessions that week, VIP seats add 30 days of replays.
Friday, OCtober 16 @ 11am CST
The Moment They'll Repeat | Ali
Thursday, OCtober 15 @ 11am CST
One Post, A Week of Content | Melissa
Wednesday, October 14 @ 11am CST
Your Actual Number | Katie
Tuesday, October 13 @ 11am CST
What Counts as a Win | Ali, Melissa & Katie
This Week Is for You If...
You've been in business a few years and bookings still come in waves
Fall fills up, and you're already bracing for a quiet January
You've raised your prices a little at a time and feel nervous about the next raise
You want fewer sessions that pay more, so there's more room for your family
Marketing happens at the last minute, in between galleries and everything else
Referrals used to carry you, and lately they've slowed down
You're coming back after a move, a baby, or a pivot out of weddings, and want this version of your business to run differently
You want decisions made this week, not a course to finish someday
Save your seat for the week.
Join Us!
The community opens October 9. Come in early to introduce yourself and get your playbook before Day 1.
Live Q&A every day
All 4 live 1-hour coaching sessions
Hundreds of photographers have done a coaching week with us. This one's yours.
Private pop-up Facebook community ·
opens Oct 9, come in early
live seat
$15
The Booked, Not Busy Playbook
one page per day, filled in live (delivered 10/9)
Live only. Replays come with the VIP seat or inside the membership.
Everything in the live seat
Replays of all four sessions for 30 days ·
VIP Seat ✨
$37
watch at naptime, on your schedule
The Booked Business Toolkit
$3000 Session Blueprint Guide, The Found-On-Google Post Plan, The Share-Worthy Client Experience Guide - these will all be delivered 10/9
Walk into each day with a head start
live seats closed
What Happens Inside
real members. real numbers
Nicole G.
"I just sold my first digital gallery priced at $2400!"
Hope D.
“I love that I’ve been able to settle into my own style of photography with confidence and start charging my CODB.”
Hailey D.
“TMA is the primary reason for my mindset shift around money.”
You've already built something real.
You have the clients, the portfolio, and the years behind you. What nobody handed you is a plan for the business side: what to charge, what to say, and what your clients will remember. That plan is what turns a good fall into a steady year.
This week you'll make four decisions with us beside you: what a good year looks like, what you charge, what you'll say all season, and what they'll remember.
"Four decisions, made and written down, before the season gets loud."
Finish this season on purpose.
Start the next one booked, not busy.
Booked, Not Busy is live coaching from photographers who've built the businesses you're working toward.
Not a course. Not a preset pack. Not another tutorial sitting in your downloads folder.
Frequently Asked Questions
The most honest question on this page, and Day 2 meets it head on. This week is about knowing your real number, deciding who you're for, and making it easier for the right clients to find you and talk about you. Nobody is asking you to double your prices overnight. The price conversation only works next to the other three decisions, which is why they're all in the same week.
I'm worried raising my prices will cost me my long-time clients.
What happens after the week?
You keep your playbook and your four decisions. During the week, doors to the TMA membership are open with bonuses that expire each night, and every new member gets the replays waiting inside. Joining is invited, never required.
What's included for $15?
Your live seat covers all four sessions, daily Q&A, The Booked, Not Busy playbook, and the private pop-up community for the week. Replays come with the VIP seat or inside the membership. All sales are final on every TMA product.
I'm newer. Is this for me?
If you've had even a handful of clients, yes. Every decision works whether you've shot 5 sessions or 500, and every day meets you where you are.
Is this live?
Yes, and live is the whole design. All four sessions happen on Zoom, about an hour each, with open Q&A at the end. Nothing here is pre-recorded, and the decisions get made in the room.
I'm in the middle of fall sessions.
That's why it's one hour a day, done by noon Central, with the decision made before we hang up. Fall is the best time to plan January, while your calendar is still full. If you're shooting during the sessions, the VIP seat gives you replays for 30 days.
What if I can't make every session live?
Your ticket is a seat at a live event, and the sessions are built to be experienced in the room. If your week is unpredictable, the VIP seat was made for you, with replays of all four sessions for 30 days. And anyone who joins the membership during the week gets the replays waiting inside, on us.
$15. 4 Days. Booked, not busy.
Let's plan your year.
A plan, made with photographers who've already made theirs, one hour a day, in the middle of real life. We'd love to make it with you. 🤍
I'm In · Save My Seat
