What is your favorite thing to do when you aren’t working?
I love cooking. I partly grew up in a restaurant as my aunt owned one, but I was a terrible chef until I got my own family, then I needed to learn, so I had my aunt on speed dial so she could guide me through all my attempts to feed my family 😀 Now it’s my favorite thing to do to unwind after a work day.
Who inspires you?
My following. All the fantastic women that I have around and connect with via my business. Female entrepreneurship is something that I empower with my business as well as it gives me energy and motivation back.
What makes your brand unique?
It’s the fact that I’m a photographer myself (Moments by Josefin). Having an understanding of how it is to run a photography business and the specific needs of being a photographer is something that makes me able to deliver a service that is tailored for other photographers.
What is your favorite aspect of your business and what you do?
The feeling of being in the middle of a community of female business owners. Helping other photographers with their goals of running and growing their businesses is the best feeling as well, as we all share the same goals, dreams, and motivation to build something for our own, even if our businesses look different.
What business advice would you give to someone overwhelmed and just starting out?
You don’t have to do it all yourself. Don’t be afraid to invest in education or services from experts in their areas. It’s an investment in yourself, and it will make your business life much more enjoyable because you can then focus on what you love. I’m talking about my own experience. Once I asked for and invested in help, my business started to thrive in the way I wanted.
What’s your Starbucks drink?
A simple, uncomplicated Cappuccino
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