Our world is ever-changing, and the photography industry is no different. With the effects of COVID, no one can doubt the importance of business stability and adaptability. And, with market and culture always evolving, diversifying income streams is a solid choice when seeking revenue steadiness and reliability.
Today on the podcast, Kim is joined by Corry Frazier, this month’s educator inside The Motherhood Anthology Membership and photography business owner. A self-professed “pivoting expert” with nearly 15 years of business experience and 30 years of Marine Corps life, Corry has had more than her own fair share of life shifts and business changes. Now a coach for those in the industry, Corry shares on the podcast how you too can implement other means of revenue, specifically brand photography, to build a more well-rounded and stable photography business you truly love.
Specifically, Corry shares four reasons why you should consider integrating brand photography into your photography business:
- Diversify your portfolio.
- Create business stability through market and global changes.
- Easily add on other revenue streams while not learning a whole new craft.
- Fill your calendar during lulls in motherhood photography seasons.
And, Corry doesn’t stop there.
She truly lays down a 5-step plan to help you get started implementing brand photography in your business structure today:
- Announce you are offering brand photography.
- Reach out to your current clients who own businesses.
- Start with mini product and/or headshot sessions.
- Ask potential brand clients about their brand needs.
- Charge what you are worth because you have already developed your talent.
Learn much more on diversifying your revenue streams by tuning into today’s new episode on the TMA podcast at the link below!
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